- Transforming Communication
Third international agency site:
Cologne/San Jose, January 8, 2018 – Oliver Schrott Kommunikation (OSK), Germany’s leading agency for automotive and technology PR, is going to establish an office in Silicon Valley. The new office which will be operative from March is situated in San Jose, the center of the world’s most important high-tech region.
From the WeWork Valley Towers, a popular co-working space for technological and creative businesses, the OSK team will take care of existing clients and build new contacts with start-ups, influencers and opinion leaders within the high-tech industries.
Oliver Schrott: “In Silicon Valley the way for our future digital life is being paved. For OSK as a leading agency for mobility and technology, San Jose is an ideal location. Three of our clients have research and development centers or a company branch within a distance of 15 miles. Our new office gets us even closer to our local contact partners and will help us develop entirely new offerings.”
San Jose is the agency’s third international site, after New York (since 2008) and Beijing (since 2010), where 15 and 18 colleagues respectively, are located.
Oliver Schrott Kommunikation celebrates its 25th anniversary in 2018. At the beginning of the year, Germany’s second largest owner-managed PR agency employed more than 250 staff in Cologne, Stuttgart, Friedrichshafen and Berlin, where the tech unit OSK|Compuccino is located, as well as in New York and Beijing. The fee turnover increased to over 27M euros in 2017, a growth of around ten percent (preliminary values).
In particular, the demand for internal and change communication has grown. Michael Kemme, Managing Director Consulting: “Never before, the consequences of digital transformation have become as evident as last year. Future topics are at the top of the agenda of all our clients – both in internal and external communication. Digital technologies, artificial intelligence, e-mobility, autonomous driving, the Internet of things and Industry 4.0 were the focal points of our work in 2017.”
And industry clients are increasingly using popular instruments like motion graphics and design or influencer relations for their technical topics, in order to reach non-traditional target groups. In both of these portfolio areas OSK registered double-digit growth.
The Friedrichshafen office is the most recently established location of the Cologne agency. It started at the beginning of 2017 for agency client ZF, for whom OSK is working as lead agency after winning a respective pitch. The work scope for the third-largest automotive supplier worldwide reaches from PR and content creation, through internal, digital and marketing communication, to concepts and realizations of the ZF presences at the leading international fairs.
The Berlin tech unit OSK|Compuccino was very successful in 2017 too and could almost double its staff to 36. A platform for digital live PR, created for Daimler by Compuccino, had its debut at the Frankfurt Auto Show IAA. On “Mercedes me media” journalists and multipliers can view PR events such as premieres, press conferences and product presentations, comfortably online and process information material journalistically, even while the event is still running.
At the New York office, which is celebrating its tenth anniversary in 2018, a new unit specializing in Entertainment Communication has taken up its work in December last year. The first client is the media and entertainment company NBCUniversal. OSK is in charge of marketing, planning and execution of corporate and public events at “Downton Abbey: The Exhibition”. The exhibition is situated in a town house near Central Park, takes the visitors into the world of the TV blockbuster series and has become a crowd puller right from the start. The exhibition can be visited in New York until April and will then start on a tour of the USA.
“Experience formats like ‘Downton Abbey: The Exhibition’ will gain in importance significantly in the coming years, due to their completely new user experience” comments Oliver Schrott. “They extend viewers’ and readers’ favorite stories into their everyday reality. Live and authentic, not only to look at, but hands-on, right in the middle of it instead of sitting on the couch. Young people in particular are looking for such immersive experiences, which they then share with their friends on the social web.
The 15-strong OSK Marketing & Communications team, situated at 42nd Street, Midtown Manhattan, primarily takes care of German clients from the automotive and technology industries, but also provides US brands with PR activities, live communication and influencer relations.