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OSK Nominated For PRWeek Award

Freightliner world premiere is candidate for US PR award


Cologne/New York, December 10, 2015 – The world premiere of the Freight­liner Inspi­ra­tion Truck is a finalist at the PRWeek Awards in 2016. The top-level jury nomi­nated the spec­tac­ular produc­tion at Hoover Dam as “Tech­nology Campaign of the Year”.

The Amer­ican PRWeek Awards rank among the most signif­i­cant inter­na­tional prizes in the fields of PR. Every year, up to 1,000 agen­cies, enter­prises and orga­ni­za­tions from around the globe compete for an award. Only 35 percent of the projects receive a prize for outstanding PR perfor­mances. The winners will be announced on March 17th in New York City. In Europe, the project has already been awarded the FAMAB Award in gold and a eubea Award.

“Being nomi­nated for the PRWeek Awards means an amazing acknowl­edge­ment for the entire team and encour­ages us to go on striking out in new direc­tions when we deal with produc­tions for PR events”, says Andre Pöhlker, CEO of OSK Marketing & Commu­ni­ca­tions, situ­ated in New York City.

In May 2015, OSK had trans­formed Hoover Dam into the largest driv­able stage of the world for the atten­tion-getting produc­tion for the first autonomously driving truck with road approval. The produc­tion acquired a media response of half a billion contacts. 60 high-perfor­mance projec­tors casted a gigantic projec­tion on the 221 meters-high dam wall, 39,000 square meters in total. Still on site, the projec­tion was awarded a GUIN­NESS WORLD RECORD™ for its lighting perfor­mance of 1.17 million lumens.

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