Cologne, October 9, 2024
:The ZF Group and OSK have won “Gold” at the Best of Content Marketing Award (BCM) 2024 in the “B2B Automotive” category for the “ZF #FutureStarter” campaign. According to the jury: “[The campaign is] an excellent example of recruiting communications and employer branding – with great ideas implemented in a visually appealing and multifaceted way.”
The BCM Award honors the best work in the field of content-driven communication and puts content at the center of attention.
The award-winning ZF #FutureStarter campaign combines the use of artificial intelligence (AI) and authentic storytelling about employees who are shaping the future of mobility at the global technology group. With a social media-focused storytelling approach, the campaign’s reach includes target groups in Germany and worldwide. It’s based on a holistic communication strategy centered around social media, a campaign landing page and the use of AI-generated portraits of ZF employees. By linking online and offline touchpoints, the campaign creates a cohesive user journey for all strategic target groups. The award underlines the expertise in the development of innovative B2B communication concepts that effectively combine technology and authenticity. Find out more about the campaign here: FutureStarters – ZF