osk logo
OSK realisiert erste Auto-Weltpremiere auf Tiktok

OSK launches first Auto World Premiere on Tiktok

„Digital first“ for the new C-Class


Stuttgart/Cologne, February 2021 – OSK has developed and launched a double world premiere on TikTok for its client Mercedes-Benz. The presentation of the new C-Class was also the first-ever world premiere for a car on the booming video portal.

By doing so, the Stuttgart-based automaker consistently relied on the „digital first“ principle for its best-selling sedan. The dramaturgy, mechanics, language, music and editing of the premiere, which lasted just 13 minutes, were completely rethought for TikTok by the OSK creative team, which consistently tailored the content for Generation Z’s use. The video was also designed to be more digital. The combination of short information blocks and amazing stunts by digital illusionist Zach King turned the car launch into a smart infotainment format that generated a huge buzz on the web from reach, relevance and resonance.

Teasers and airing on Zach King’s own channel also helped, as Zach is one of the most important influencers in the TikTok universe.

Additional Reports

Show more
OSK continues to grow in sales and personnel
OSK wins German B2B Award 2023
Omnicom is the “Holding Company of the Year’’
#ZusammenGegenCorona wins golden Effie in the category „PR“
OSK receives gold award for NFT project
Study: OSK offers best value for money
OSK achieves 20 percent increase in sales
OSK Confirms PR Seal of Quality
OSK and Mercedes-Benz win Digital Communication Award for automotive world premiere on TikTok
OSK appointed new lead agency for Duravit
OSK joins Omnicom Group
OSK launches first Auto World Premiere on Tiktok
OSK launches new services for political communication and digital public affairs
CES 2021: Considerable media coverage despite significantly fewer exhibitors
OSK wins PR report award for crosscamp digital branch launch
OSK develops COVID-19 turnstile
DPOK and Goldene Kamera – three OSK digital projects on the shortlist
“Die Welt” study: OSK awarded “Best consultant”
Osk in top five of PR report’s growth ranking
Osk wins wechat budget of the Fraport AG
OSK achieves new record turnover
Digiday Video Award for OSK
letsdrivemercedes: success for Kramer and Malmedie
OSK wins BrandEx Award
OSK expands Berlin office
OSK remains PR lead agency for Mercedes-Benz Cars
OSK receives “Best Consultant” award from “Die Welt”
PR Prize for “Mercedes me media”
OSK achieves new record turnover
OSK publishes new Influencer Guide
OSK to open an office in Silicon Valley
WeChat — the future of mobile messaging
OSK and Daimler AG win SABRE Award in Gold
OSK takes part in campaign “Mach was draus”
OSK wins BoB Award in Gold
OSK publishes book on the future of journalism
OSK Named Lead Agency of ZF
Snapchat Guide from OSK and t3n
OSK Nominated For PRWeek Award
Gold SABRE Award for Freightliner Launch
Golden Award of Montreux for CES-Intro
An Ex Award For Anniversary
OSK wins the 2015 German PR Prize
One-Two Win at BEA Awards
European Excellence Award for Freightliner WP
Freightliner World Premiere Is Best Live-PR 2015
One-Two Win at BizBash Event Style Awards
FAMAB Award for Freightliner World Premiere
International Award for “Robots”
World Record for Freightliner