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An Ex Award For Anniversary

Freightliner world premiere wins renowned US award


Cologne/New York/Denver, May 4, 2016 – One year ago, the spec­tac­ular world premiere of the Freight­liner Inspi­ra­tion Truck attracted a lot of atten­tion inter­na­tion­ally. Exactly 12 months later, the produc­tion was honored in the US with the demanded Ex Award as “Best Press Event”.

The prize was awarded in Denver at a gala during the “Expe­ri­en­tial Marketing Summit”. In the US it is regarded the “Golden Globes” of the event industry. The Ex Awards are the only US-prize for commu­ni­ca­tions where only brand marketers decide on the entered projects exclu­sively.

“That the distinc­tion with the Ex Award was declared exactly on the first anniver­sary of the world premiere makes this prize a very special birthday present for us. One year later, we are still very proud of the recog­ni­tion which our extraor­di­nary concept received from many sides”, states Andre Poehlker, CEO of OSK New York. The Freight­liner World Premiere has already won FAMAB Gold, the Euro­pean Excel­lence Award, euBEA Bronze, two BEA Awards as well as a double BizBash Event Style Award.

For Daimler, OSK had trans­formed the Hoover Dam in May 2015 into the largest driv­able stage of the world and staged the first autonomously driving truck with road approval there with high media attrac­tion. 60 high perfor­mance projec­tors created a gigantic image on the 221 meters high dam wall, which measured 39,000 square meters. This projec­tion reached a light output of 1.17 million lumens – the highest value ever measured – and was awarded a “Guin­ness World Record” still on-site.

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