osk logo

European Excellence Award for Freightliner WP

Further renowned PR and communication award


Stuttgart/Cologne/Stock­holm, December 2015. Daimler Trucks and Oliver Schrott Kommu­nika­tion have won the Euro­pean Excel­lence Award for the world premiere of the Freight­liner Inspi­ra­tion Truck. The staging of the first autonomously driving truck with road approval convinced the jury in the cate­gory “Auto­mo­tive and Trans­port”.

For the striking presen­ta­tion of the Freight­liner Truck, Daimler Trucks and OSK had trans­formed the Hoover Dam in Nevada, USA into the largest driv­able stage in the world and were rewarded by a media reso­nance of half a billion contacts. The 39,000 square-foot mega-projec­tion on the 221 meter high dam wall was created by using 60 high-perfor­mance projec­tors. With a light output of 1.17 million lumens – the highest value ever recorded – the projec­tion was awarded the “Guin­ness World Record” right on the spot.

Prior to the Euro­pean Excel­lence Award, the Freight­liner world premiere in Europe already received the Golden Apple of the FAMAB Award 2015 for best live PR, as well as an eubea award. In the USA the project won two BizBash Event Style Awards and is short­listed for the PRWeekly Awards, which will be cele­brated in New York, in March 2016.

Additional Reports

Show more
OSK in Third Place in PR Ranking
Oliver Schrott Kommunikation (OSK) Announces New CEO
New SME rankings: OSK among Germany’s best service providers
“Welt” Study Honors OSK as “Best Consultant” Again
OSK continues to grow in sales and personnel
OSK wins German B2B Award 2023
Omnicom is the “Holding Company of the Year’’
#ZusammenGegenCorona wins golden Effie in the category „PR“
OSK receives gold award for NFT project
Study: OSK offers best value for money
OSK achieves 20 percent increase in sales
OSK Confirms PR Seal of Quality
OSK and Mercedes-Benz win Digital Communication Award for automotive world premiere on TikTok
OSK appointed new lead agency for Duravit
OSK joins Omnicom Group
OSK launches first Auto World Premiere on Tiktok
OSK launches new services for political communication and digital public affairs
CES 2021: Considerable media coverage despite significantly fewer exhibitors
OSK wins PR report award for crosscamp digital branch launch
OSK develops COVID-19 turnstile
DPOK and Goldene Kamera – three OSK digital projects on the shortlist
“Die Welt” study: OSK awarded “Best consultant”
Osk in top five of PR report’s growth ranking
Osk wins wechat budget of the Fraport AG
OSK achieves new record turnover
Digiday Video Award for OSK
letsdrivemercedes: success for Kramer and Malmedie
OSK wins BrandEx Award
OSK expands Berlin office
OSK remains PR lead agency for Mercedes-Benz Cars
OSK receives “Best Consultant” award from “Die Welt”
PR Prize for “Mercedes me media”
OSK achieves new record turnover
OSK publishes new Influencer Guide
OSK to open an office in Silicon Valley
WeChat — the future of mobile messaging
OSK and Daimler AG win SABRE Award in Gold
OSK takes part in campaign “Mach was draus”
OSK wins BoB Award in Gold
OSK publishes book on the future of journalism
OSK Named Lead Agency of ZF
Snapchat Guide from OSK and t3n
OSK Nominated For PRWeek Award
Gold SABRE Award for Freightliner Launch
Golden Award of Montreux for CES-Intro
An Ex Award For Anniversary
OSK wins the 2015 German PR Prize
One-Two Win at BEA Awards
European Excellence Award for Freightliner WP
Freightliner World Premiere Is Best Live-PR 2015
One-Two Win at BizBash Event Style Awards
FAMAB Award for Freightliner World Premiere
International Award for “Robots”
World Record for Freightliner