- Transforming Communication
Further renowned PR and communication award:
Stuttgart/Cologne/Stockholm, December 2015. Daimler Trucks and Oliver Schrott Kommunikation have won the European Excellence Award for the world premiere of the Freightliner Inspiration Truck. The staging of the first autonomously driving truck with road approval convinced the jury in the category “Automotive and Transport”.
For the striking presentation of the Freightliner Truck, Daimler Trucks and OSK had transformed the Hoover Dam in Nevada, USA into the largest drivable stage in the world and were rewarded by a media resonance of half a billion contacts. The 39,000 square-foot mega-projection on the 221 meter high dam wall was created by using 60 high-performance projectors. With a light output of 1.17 million lumens – the highest value ever recorded – the projection was awarded the “Guinness World Record” right on the spot.
Prior to the European Excellence Award, the Freightliner world premiere in Europe already received the Golden Apple of the FAMAB Award 2015 for best live PR, as well as an eubea award. In the USA the project won two BizBash Event Style Awards and is shortlisted for the PRWeekly Awards, which will be celebrated in New York, in March 2016.