- Transforming Communication
OSK stages brightest projection ever:
Cologne/New York, May 6, 2015 // With a spectacular world premiere Oliver Schrott Kommunikation has introduced the Freightliner Inspiration Truck at the Hoover Dam in Las Vegas. In order to present the first autonomously driving truck that was granted a license to operate on public roads, the agency turned the world famous dam in the desert of Nevada into America’s biggest screen.
With a light output of 1.17 million lumens – the highest value ever recorded – the projection was awarded the “Guinness World Record” right on the spot. The 39,000-square-foot mega-screen was made possible by using 60 high-performance projectors whose signal has been synchronized with a so-called video projection mapping and adapted to the curved surface of the dam.
Opened in 1936 and with a height of 221 meters, the Hoover Dam tops the Cologne Cathedral by 64 meters. The dam is considered a technical wonder of the world which is why OSK chose it as the backdrop for the presentation of the Inspiration Truck which was granted the license to drive on public roads on Tuesday and is thereby the world’s first autonomous truck to receive this license.
For half an hour, the guests of the nightly premiere at the dam — international journalists and selected top clients of the brands — witnessed an impressive flood of videos, animations and live images, which took the motion design team of OSK several months to conceptualize and design. At the end of the event, the Freightliner Inspiration Truck drove through several switchbacks to the valley of the Colorado River and finally came to a stand on the dam crest.
“The Hoover Dam provides the ideal setting for a debut as significant to the trucking industry as this. Not only was it built primarily using trucks, but it signifies inspiration like few other structures in the world. To show the significance and opportunities of autonomous driving functions for the global trucking industry we were willing to go ways, that people did not dare to think about before,” said Dr. Wolfgang Bernhard, Member of the Board of Management of Daimler AG and Head of Daimler Trucks and Buses. “The Inspiration Truck’s debut was made even more notable with Freightliner’s Guinness World Record of the highest light output projection ever.”