osk logo
Bilder der spektakulären Weltpremiere des Freightliner Truck am Hoover Dam

World Record for Freightliner

OSK stages brightest projection ever

:

Cologne/New York, May 6, 2015 // With a spec­tac­ular world premiere Oliver Schrott Kommu­nika­tion has intro­duced the Freight­liner Inspi­ra­tion Truck at the Hoover Dam in Las Vegas. In order to present the first autonomously driving truck that was granted a license to operate on public roads, the agency turned the world famous dam in the desert of Nevada into America’s biggest screen.

With a light output of 1.17 million lumens – the highest value ever recorded – the projec­tion was awarded the “Guin­ness World Record” right on the spot. The 39,000-square-foot mega-screen was made possible by using 60 high-perfor­mance projec­tors whose signal has been synchro­nized with a so-called video projec­tion mapping and adapted to the curved surface of the dam.

Opened in 1936 and with a height of 221 meters, the Hoover Dam tops the Cologne Cathe­dral by 64 meters. The dam is consid­ered a tech­nical wonder of the world which is why OSK chose it as the back­drop for the presen­ta­tion of the Inspi­ra­tion Truck which was granted the license to drive on public roads on Tuesday and is thereby the world’s first autonomous truck to receive this license.

For half an hour, the guests of the nightly premiere at the dam — inter­na­tional jour­nal­ists and selected top clients of the brands — witnessed an impres­sive flood of videos, anima­tions and live images, which took the motion design team of OSK several months to concep­tu­alize and design. At the end of the event, the Freight­liner Inspi­ra­tion Truck drove through several switch­backs to the valley of the Colorado River and finally came to a stand on the dam crest.

“The Hoover Dam provides the ideal setting for a debut as signif­i­cant to the trucking industry as this. Not only was it built primarily using trucks, but it signi­fies inspi­ra­tion like few other struc­tures in the world. To show the signif­i­cance and oppor­tu­ni­ties of autonomous driving func­tions for the global trucking industry we were willing to go ways, that people did not dare to think about before,” said Dr. Wolf­gang Bern­hard, Member of the Board of Manage­ment of Daimler AG and Head of Daimler Trucks and Buses. “The Inspi­ra­tion Truck’s debut was made even more notable with Freight­liner’s Guin­ness World Record of the highest light output projec­tion ever.”

Additional Reports

Show more
New SME rankings: OSK among Germany’s best service providers
“Welt” Study Honors OSK as “Best Consultant” Again
OSK continues to grow in sales and personnel
OSK wins German B2B Award 2023
Omnicom is the “Holding Company of the Year’’
#ZusammenGegenCorona wins golden Effie in the category „PR“
OSK receives gold award for NFT project
Study: OSK offers best value for money
OSK achieves 20 percent increase in sales
OSK Confirms PR Seal of Quality
OSK and Mercedes-Benz win Digital Communication Award for automotive world premiere on TikTok
OSK appointed new lead agency for Duravit
OSK joins Omnicom Group
OSK launches first Auto World Premiere on Tiktok
OSK launches new services for political communication and digital public affairs
CES 2021: Considerable media coverage despite significantly fewer exhibitors
OSK wins PR report award for crosscamp digital branch launch
OSK develops COVID-19 turnstile
DPOK and Goldene Kamera – three OSK digital projects on the shortlist
“Die Welt” study: OSK awarded “Best consultant”
Osk in top five of PR report’s growth ranking
Osk wins wechat budget of the Fraport AG
OSK achieves new record turnover
Digiday Video Award for OSK
letsdrivemercedes: success for Kramer and Malmedie
OSK wins BrandEx Award
OSK expands Berlin office
OSK remains PR lead agency for Mercedes-Benz Cars
OSK receives “Best Consultant” award from “Die Welt”
PR Prize for “Mercedes me media”
OSK achieves new record turnover
OSK publishes new Influencer Guide
OSK to open an office in Silicon Valley
WeChat — the future of mobile messaging
OSK and Daimler AG win SABRE Award in Gold
OSK takes part in campaign “Mach was draus”
OSK wins BoB Award in Gold
OSK publishes book on the future of journalism
OSK Named Lead Agency of ZF
Snapchat Guide from OSK and t3n
OSK Nominated For PRWeek Award
Gold SABRE Award for Freightliner Launch
Golden Award of Montreux for CES-Intro
An Ex Award For Anniversary
OSK wins the 2015 German PR Prize
One-Two Win at BEA Awards
European Excellence Award for Freightliner WP
Freightliner World Premiere Is Best Live-PR 2015
One-Two Win at BizBash Event Style Awards
FAMAB Award for Freightliner World Premiere
International Award for “Robots”
World Record for Freightliner