- Transforming Communication
E-book explains the “hype app” in detail:
Hannover/Cologne, November 14, 2016 – Oliver Schrott Kommunikation (OSK) and t3n, the (German) magazine of the digital economy, have jointly produced a guide to Snapchat entitled “What you need to know about the hype app”. The free e-book with over 80 pages provides company communication managers with comprehensive and clearly-structured instructions along with valuable tips.
For young people, as a communication platform, Snapchat is now even more important than Facebook. Many communication and marketing decision makers also regard the app as an indispensable part of the modern digital communication mix. Nevertheless, only a few companies take advantage of the app. This could soon change.
The Snapchat guide by OSK and t3n explains how the app works, how brands can take advantage of the messenger, and what advertising options are available. The e-book also looks at the extent to which the “hype app” is suitable as a journalistic medium, as well as in which direction Snapchat is developing as a company.
In expert interviews within the guide, brand experts, scientists, influencers and journalists explain the draw of the service, as well as how they successfully communicate with their target group on the channel. This leads to instructive conclusions and inspiration for brand managers who might only dabble with Snapchat as a communications channel. In addition, the guide provides a list of recommendations for companies and influencers, who are active in Snapchat and are already contributing interesting content.
The goal of the e-book is to introduce different players within the communications industry to the basics of the app as well as to its various application possibilities. Oliver Schrott Kommunikation and t3n provide the basis for the decision about if and how Snapchat can be used as a social media channel for brands.
Oliver Schrott, founder and Managing Partner of OSK, sees the platform as a game-changer. “Snapchat is currently the fastest growing network in the world, and it is already generating more video views than Facebook – by now up to ten million per day. In terms of live communication, the platform is highly exciting to companies – especially if they want to reach young target groups. The efforts of Snapchat to become the new television of the Millennials add drive to this development.”
The digital world is fast-paced and Snapchat is rapidly evolving in particular. This is why the editors have created the slogan “Always in beta” for the Snapchat Guide and will continue to update and improve the content on a regular basis with the help of the community.