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Bizbash Event Style Awards | OSK

One-Two Win at BizBash Event Style Awards

OSK wins with Freightliner world premiere in two categories


Cologne/New York – October, 2015 // With the world premiere of the Freight­liner Inspi­ra­tion truck, OSK was awarded in not just one but two cate­gories at the BizBash Event Style Awards. The spec­tac­ular produc­tion at the Hoover Dam was honored by the jury of the renowned North-Amer­ican compe­ti­tion as the best product launch as well as for the best use of special effects at an event. The jurors selected the best entry from a total of about 1,000 submis­sions in 30 cate­gories.

The pres­ti­gious prizes were awarded as a high­light of the profes­sional fair BizBash Live: The Expo in New York, on the evening of October 27th. For the third time in a row, the editors of the trade magazine for event plan­ning of the same name (BizBash) honored – in coop­er­a­tion with external experts – outstanding projects which have a signif­i­cant influ­ence on the inter­na­tional event and meeting industry.

“We are extraor­di­narily happy about this awards which prove our compe­tence for fasci­nating produc­tions and media-effec­tive product launches,” declares Andre Pöhlker, CEO of OSK Marketing and Commu­ni­ca­tions.

With the eye-catching presen­ta­tion of the first autonomously driving truck with road approval, OSK had turned the Hoover Dam into the largest driv­able stage of the world in May 2015. 60 high-perfor­mance projec­tors created a gigantic projec­tion measuring 39,000 square meters on the 221 meters high dam wall. With a light output of 1.17 million lumens – the highest value ever recorded – the projec­tion was awarded the “Guin­ness World Record” right on the spot.

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