Outstanding communication about crypto art:
Cologne, October 17, 2022 — Along with laut von leise and Havas Media, OSK has received the award for “Best cross-media campaign” for the NFT project “THE ABSOLUT ART OF TOGETHERNESS.” The category recognizes multi-channel advertising that considers DOOH-relevant (digital out of home) aspects such as the reception situation as early as the creation stage.
About “THE ABSOLUT ART OF TOGETHERNESS”: Pernod Ricard Germany was one of the first companies to launch an NFT campaign in the German market with their campaign for ABSOLUT Vodka. OSK handled the strategic and content-related project management and provided editorial support for the campaign website. The campaign transformed Munich’s central train station into what was likely the most visited art gallery in Germany, where NFT artists showcased their digital works on DOOH screens. The campaign was elaborately extended through online video and social media and rounded off by influencer collaborations.
More information about the project can be found here.