International German PR Prize 2018
Mercedes-Benz and Oliver Schrott Kommunikation have jointly been awarded the International German PR Prize of the German Public Relations Society e.V. for the online platform „Mercedes me media“ (DPRG) in the category „Corporate Media“. The presentation ceremony for one of the most important communication awards took place on 26 April in Munich.
Developed in close cooperation between Mercedes-Benz and Oliver Schrott Kommunikation, “Mercedes me media” is a digital tool for journalists, bloggers and influencers. Since September 2017, the online platform has been turning singular live events, such as trade fairs and world premieres, into multi-day communication experiences.
In addition to a high-resolution multi-angle live stream, a technical benchmark in the area of digital live communication, the tool offers an extensive news magazine with up-to-the-minute, curated and exclusive content. The platform augments selected major events, such as the IAA, the world premiere of the A-Class or the Geneva Motor Show, with additional media offerings. The tool recently also became available as an app with numerous additional features.