Expert knowledge for communication professionals
We are fascinated by topics from the agency and communication realm. And that goes beyond content and digital strategies, design or spatial communication. It is in particular the change and its effects in the media landscape that herald new topics, for example Influencer Relations. That is why OSK like to think outside the box – about general trends, thrilling stories, new digital platforms, interesting people and trendy business events. And those are regularly the topics of the OSK blog too.
In cooperation with other experts, we have created some publications in print or digital format, which we would like to introduce to you.
While Germany is not making good progress with e-mobility, things are much better in Silicon Valley. At first glance, it seems that alternative drives have really arrived in everyday life here. But does the impression also agree with the objective facts? Why doesn’t it work somewhere else? The Silicon Valley View provides an overview of what makes the region different from many others. (published 2018)
Influencers are the new internet superstars. They have become indispensable for the communication of companies. In order to work successfully with them, companies have to know how the heroes of Generations Y and Z tick, what influencers are a match for them and the form a suitable cooperation might take. Our new Influencer Guide provides in-depth insights into influencer communication and valuable tips from experts on almost 100 pages. (Published in 2018).
“ABOUT TOMORROW” is the book on the future of journalism. It presents a selection of 25 interviews which were held for the OSK blog with journalists and media professionals from ten countries. We open a window for a fascinating view of the media change, its effects on journalism and the diverse approaches and recipes for successful journalism in the digital age. (Published in 2017)
In China WeChat is the most important communication channel for corporations and already indicates how mobile communication is going to change. Brands that aim for success in the People’s Republic need to know how the app works. On more than 70 pages our e-book explains the functions of the APP, tells how brands can position themselves, which advertising possibilities are available and which contents harvest the biggest success. (Published in 2017)>> WeChat Guide for download
For many Snapchat remains a mystery. How does the app with the ghost logo work? Do youngsters use this messenger? How could companies makes use of Snapchat and exploit it for their communication? Is this a channel for marketing decision makers? On more than 80 pages our e-book “Snapchat Guide – What communication and marketing professionals need to know about the hype app” gives the answers to these and other questions. Valuable practical tips included. (Published in 2016)