Über Morgen

The agency has now collated 25 of these discus­sions in the book „Über Morgen — 25 Inter­views zur Zukunft des Jour­na­lismus“ (“About Tomorrow – 25 Inter­views on the Future of Jour­nalism”), which contains many inter­esting responses, approaches and sugges­tions. Through this book, OSK provides readers with a compre­hen­sive insight into the changing media land­scape, its impact on jour­nalism and, above all, its future in a time of great uncer­tainty.

The inter­views with jour­nal­ists and media profes­sionals from ten coun­tries, brought together in this high-quality publi­ca­tion, provide a fasci­nating insight into the world of change underway in media, media produc­tion and media percep­tion as well as various different approaches and recipes for successful jour­nalism in the digital age.

“OSK is dedi­cated to securing the future of jour­nalism because profes­sional corpo­rate commu­ni­ca­tion needs inde­pen­dent media and reli­able jour­nalism to generate reso­nance, provide reflec­tion and ensure balance in the dialogue with the public,” states Oliver Schrott, founder and owner of OSK, who imple­mented and published this book with his team.

Jour­nalism faces a radical trans­for­ma­tion and it will change even faster in the future – marking a turning point for our society – because these changes in the media land­scape will inevitably have a major impact on work in public rela­tions, too. Six out of ten adult Amer­i­cans receive their news via social media, a large propor­tion of them via one channel: Face­book. What they see is precisely the content that the plat­form’s algo­rithm considers “impor­tant” or, more crit­i­cally, rele­vant to the respec­tive member.

As classic news­pa­pers, magazines and estab­lished elec­tronic media remain hugely impor­tant to profes­sional PR, it is only logical – and also essen­tial – to address ongoing media changes.

The chal­lenges of the digital revo­lu­tion concern both – those who work in the media and PR people.