- Transforming Communication
OSK publishes book on the future of journalism:
At the beginning of 2015, OSK started a wide-ranging series of discussions on the future of journalism. Since then, OSK has interviewed more than 40 German and international journalists, editors-in-chief, publishers, chief digital officers and strategists from ten countries – in person, in written form or by phone.
The agency has now collated 25 of these discussions in the book „Über Morgen — 25 Interviews zur Zukunft des Journalismus“ (“About Tomorrow – 25 Interviews on the Future of Journalism”), which contains many interesting responses, approaches and suggestions. Through this book, OSK provides readers with a comprehensive insight into the changing media landscape, its impact on journalism and, above all, its future in a time of great uncertainty.
The interviews with journalists and media professionals from ten countries, brought together in this high-quality publication, provide a fascinating insight into the world of change underway in media, media production and media perception as well as various different approaches and recipes for successful journalism in the digital age.
“OSK is dedicated to securing the future of journalism because professional corporate communication needs independent media and reliable journalism to generate resonance, provide reflection and ensure balance in the dialogue with the public,” states Oliver Schrott, founder and owner of OSK, who implemented and published this book with his team.
Journalism faces a radical transformation and it will change even faster in the future – marking a turning point for our society – because these changes in the media landscape will inevitably have a major impact on work in public relations, too. Six out of ten adult Americans receive their news via social media, a large proportion of them via one channel: Facebook. What they see is precisely the content that the platform’s algorithm considers “important” or, more critically, relevant to the respective member.
As classic newspapers, magazines and established electronic media remain hugely important to professional PR, it is only logical – and also essential – to address ongoing media changes.
The challenges of the digital revolution concern both – those who work in the media and PR people.