osk logo

OSK wins the 2015 German PR Prize

Mercedes-Benz F 015 reveal video is named best film


Cologne/Frank­furt, January 22, 2016 – Oliver Schrott Kommu­nika­tion has been named one of the winners of the 2015 Inter­na­tional German PR Prize. In the motion picture cate­gory, the Mercedes-Benz F 015 Luxury in Motion reveal video won over the esteemed jury. The film kicked off the spec­tac­ular research vehicle’s world premiere at the 2015 CES show in Las Vegas, which was the high­light of show’s keynote speech by Dr. Dieter Zetsche, CEO of Daimler AG.

Produced in Nevada in December of 2014, the film consists of a capti­vating, almost surreal montage of changing images of the autonomously driving F 015 as well as fasci­nating impres­sions and perspec­tives from inside the vehicle.

The story: the research car brings an initially anony­mous passenger to the myste­rious Area 51, and takes him through the desert to Las Vegas – where the autonomously-driving F 015 cruises over the brightly lit Strip. At this point the film tran­si­tions seam­lessly into the live entrance of the F 015 onto the stage of the Chelsea Theater inside the Cosmopolitan Hotel. The passenger turns out to be CES CEO Gary Shapiro, who is welcomed by Dr. Zetsche. This was a perfectly staged climax of the keynote on the eve of the world’s largest tech­nology show.

For reasons of secrecy, the images of the F 015 driving on Las Vegas’ famous Strip were swapped with a conven­tional produc­tion vehicle and trans­mitted digi­tally in post-produc­tion onto a 3D model of the F 015. The driving shots of the research vehicle were filmed under the protec­tion of high secu­rity and secrecy in Nevada’s Valley of Fire. The film piqued the interest of the tech­nology-enthu­si­astic profes­sional audi­ence at CES and signif­i­cantly contributed to the outstanding media impact of the vehicle’s premiere.

„We are obvi­ously very pleased to win the German PR Prize,” said OSK agency owner Oliver Schrott. “In terms of shooting, special effects and post-produc­tion, the F 015 reveal video was one of our most elab­o­rate and toughest film projects ever. The award is a wonderful reward for our work and testi­fies the exper­tise of our motion design team.“

The PR prize of the German Public Rela­tions Asso­ci­a­tion (DPRG) was presented today, at a gala event in Frank­furt. It is one of the most renowned German commu­ni­ca­tions prizes. The 2015 jury consisted of 42 exec­u­tives from the commu­ni­ca­tions industry, academia and asso­ci­a­tions. A total of 59 final­ists were nomi­nated for the award in 22 cate­gories.

Additional Reports

Show more
Oliver Schrott Kommunikation (OSK) Announces New CEO
New SME rankings: OSK among Germany’s best service providers
“Welt” Study Honors OSK as “Best Consultant” Again
OSK continues to grow in sales and personnel
OSK wins German B2B Award 2023
Omnicom is the “Holding Company of the Year’’
#ZusammenGegenCorona wins golden Effie in the category „PR“
OSK receives gold award for NFT project
Study: OSK offers best value for money
OSK achieves 20 percent increase in sales
OSK Confirms PR Seal of Quality
OSK and Mercedes-Benz win Digital Communication Award for automotive world premiere on TikTok
OSK appointed new lead agency for Duravit
OSK joins Omnicom Group
OSK launches first Auto World Premiere on Tiktok
OSK launches new services for political communication and digital public affairs
CES 2021: Considerable media coverage despite significantly fewer exhibitors
OSK wins PR report award for crosscamp digital branch launch
OSK develops COVID-19 turnstile
DPOK and Goldene Kamera – three OSK digital projects on the shortlist
“Die Welt” study: OSK awarded “Best consultant”
Osk in top five of PR report’s growth ranking
Osk wins wechat budget of the Fraport AG
OSK achieves new record turnover
Digiday Video Award for OSK
letsdrivemercedes: success for Kramer and Malmedie
OSK wins BrandEx Award
OSK expands Berlin office
OSK remains PR lead agency for Mercedes-Benz Cars
OSK receives “Best Consultant” award from “Die Welt”
PR Prize for “Mercedes me media”
OSK achieves new record turnover
OSK publishes new Influencer Guide
OSK to open an office in Silicon Valley
WeChat — the future of mobile messaging
OSK and Daimler AG win SABRE Award in Gold
OSK takes part in campaign “Mach was draus”
OSK wins BoB Award in Gold
OSK publishes book on the future of journalism
OSK Named Lead Agency of ZF
Snapchat Guide from OSK and t3n
OSK Nominated For PRWeek Award
Gold SABRE Award for Freightliner Launch
Golden Award of Montreux for CES-Intro
An Ex Award For Anniversary
OSK wins the 2015 German PR Prize
One-Two Win at BEA Awards
European Excellence Award for Freightliner WP
Freightliner World Premiere Is Best Live-PR 2015
One-Two Win at BizBash Event Style Awards
FAMAB Award for Freightliner World Premiere
International Award for “Robots”
World Record for Freightliner