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OSK wins the 2015 German PR Prize

Mercedes-Benz F 015 reveal video is named best film


Cologne/Frank­furt, January 22, 2016 – Oliver Schrott Kommu­nika­tion has been named one of the winners of the 2015 Inter­na­tional German PR Prize. In the motion picture cate­gory, the Mercedes-Benz F 015 Luxury in Motion reveal video won over the esteemed jury. The film kicked off the spec­tac­ular research vehicle’s world premiere at the 2015 CES show in Las Vegas, which was the high­light of show’s keynote speech by Dr. Dieter Zetsche, CEO of Daimler AG.

Produced in Nevada in December of 2014, the film consists of a capti­vating, almost surreal montage of changing images of the autonomously driving F 015 as well as fasci­nating impres­sions and perspec­tives from inside the vehicle.

The story: the research car brings an initially anony­mous passenger to the myste­rious Area 51, and takes him through the desert to Las Vegas – where the autonomously-driving F 015 cruises over the brightly lit Strip. At this point the film tran­si­tions seam­lessly into the live entrance of the F 015 onto the stage of the Chelsea Theater inside the Cosmopolitan Hotel. The passenger turns out to be CES CEO Gary Shapiro, who is welcomed by Dr. Zetsche. This was a perfectly staged climax of the keynote on the eve of the world’s largest tech­nology show.

For reasons of secrecy, the images of the F 015 driving on Las Vegas’ famous Strip were swapped with a conven­tional produc­tion vehicle and trans­mitted digi­tally in post-produc­tion onto a 3D model of the F 015. The driving shots of the research vehicle were filmed under the protec­tion of high secu­rity and secrecy in Nevada’s Valley of Fire. The film piqued the interest of the tech­nology-enthu­si­astic profes­sional audi­ence at CES and signif­i­cantly contributed to the outstanding media impact of the vehicle’s premiere.

„We are obvi­ously very pleased to win the German PR Prize,” said OSK agency owner Oliver Schrott. “In terms of shooting, special effects and post-produc­tion, the F 015 reveal video was one of our most elab­o­rate and toughest film projects ever. The award is a wonderful reward for our work and testi­fies the exper­tise of our motion design team.“

The PR prize of the German Public Rela­tions Asso­ci­a­tion (DPRG) was presented today, at a gala event in Frank­furt. It is one of the most renowned German commu­ni­ca­tions prizes. The 2015 jury consisted of 42 exec­u­tives from the commu­ni­ca­tions industry, academia and asso­ci­a­tions. A total of 59 final­ists were nomi­nated for the award in 22 cate­gories.

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