- Transforming Communication
Project receives Golden Apple at FAMAB Award:
Cologne, November 16th, 2015 // Daimler AG and OSK win gold at the FAMAB Award 2015. The top-level jury voted unanimously for the impressive staging of the Freightliner world premiere at Hoover Dam to receive their highest award possible.
The panel’s conclusion: “An impressive kick-off for a new era. The engineers’ great technological innovations are staged at a historic location. The product convinces by its consistent content-related Live-PR and by creating a medial echo for the event and brand alike.”
“We are extremely pleased with this award, the Golden Apple. It is a great reward for our cooperation, the courageous concept and the challenging implementation; and it proves once again the competence for fascinating world premieres. The production at Hoover Dam meant an enormous organizational and technical effort in order be able to tell the story of the Freightliner Inspiration Truck. In the end, the medial echo originally aimed for was exceeded by far,” Oliver Schrott explains.
“It was our aim to convey the first autonomously driving truck with road permission to a wide audience with emotion and enthusiasm. The FAMAB Award in gold is a great honor for all those who worked on the Freightliner Inspiration Truck. The world premiere meant true transatlantic team work – including everyone, from the engineers and designers via the marketing to the agency and communications department,” Florian Martens commented, head of Global Communications Commercial Vehicles of Daimler AG. “The Hoover Dam is the ideal stage for such a significant world premiere. On the one hand, the dam itself was constructed with the help of trucks, on the other hand it symbols inspiration like only very few other monuments in the world.” Martens continues: “In order to visualize the importance and opportunities of autonomous driving for the global truck industry, we decided to take this new road.”
The prize was awarded at a festive award gala in the MHP arena in Ludwigsburg, November 12th, 2015. The FAMAB Award (formerly: ADAM and EVA Award) of the “Verband Direkte Wirtschaftskommunikation e.V.” ranks among the most significant German prizes for three-dimensional brand staging. A top-class expert jury elects the most outstanding Live Communications projects every year in four main and 22 subdivisions — thus setting international benchmarks in the industry regularly.
Before, OSK achieved another success: the Freightliner world premiere received bronze in the category “Best Launch Award” at the “International Festival of Events and Live Communication eubea 2015”. In the US, we even recorded a double victory at the BizBash Event Style Awards.