THE ABSOLUT ART OF TOGETHERNESS:
With this motto, Pernod Ricard Germany was one of the first companies in the German market to implement an NFT campaign for Absolut Vodka. OSK took over the strategic and content-related project management and provided editorial support for the campaign website.
The idea: being together with others and sharing experiences is one of the most important needs. But what exactly constitutes being together? Four emerging digital artists addressed this question as part of the campaign and provided answers in the form of NFT artworks.
The hype around “Crypto Art,” which is based on the principles of blockchain technology, is still relatively new. As a result, marketers currently have good opportunities to position themselves in this prestigious field. Artworks that are converted to NFTs are and always will be unique. They are “non-fungible tokens,” or NFTs for short. Since NFTs are stored on a decentralized and thus non-manipulable blockchain, it is always clear who currently owns them.
Silver at the German Prize for Online Communication (DPOK) in the “Food and Consumer Goods” category
Bronze at the German Digital Award in the “Digital Advertising Campaigns” category
German Media Award in the categories of “Brand Experience, Event,” “Advertising in Public Spaces” and “Content Marketing”
PlakaDiva in the “Best innovative use out of home” category
DOOH Creative Challenge in the “Best cross-media campaign” category