From the world’s smallest satel­lite antenna, through the first talking refrig­er­ator, to state-of-the-art Black­berry cell phones - since the mid-nineties, we have been turning a host of inno­va­tive prod­ucts into fasci­nating stories, and commu­ni­cating these with great success. In so doing, we remain focused on taking these prod­ucts and their complex tech­nology, and creating an emotional expe­ri­ence within a cred­ible setting that tran­scends classic PR and publi­ca­tions. For example, jour­nal­ists attending the launch of a Siemens busi­ness cell phone suddenly found them­selves in the midst of the hustle and bustle of the London Stock Exchange, while guests of the Pana­sonic press confer­ence at the IFA Consumer Elec­tronics Show were treated to an “Olympic” expe­ri­ence.

In reaching out to the media and end customers, we employ all modern commu­ni­ca­tion chan­nels at the inter­face between PR and marketing commu­ni­ca­tion - print and elec­tronic media, blogs, weblogs and feeds, anima­tions and exten­sive content databases. The priority, however, is always the two key factors of contem­po­rary PR: compelling content and powerful imagery.