Attractive, diverse, informative, personal – in a short space of time, podcasts have become a staple of modern communication. Publishers, broadcasters, companies, influencers, scientists, politicians and, not least, celebrities are all using this format. The breadth of topics and content is enormous. Podcasts are interesting as owned media, but also increasingly as earned media. Let Annamaria Herkt and Saskia da Costa Zuzarte develop the right podcast strategy for you.