The Learning Journey

Van Innovation Campus // Mercedes-Benz Vans

The digital world changes rapidly. The connected car already embodies the future of mobility. Now also with commer­cial vehi­cles, Mercedes-Benz is taking the step from being a car manu­fac­turer to being a provider of intel­li­gent system solu­tions ...

The digital world changes rapidly. The connected car already embodies the future of mobility. Now also with commer­cial vehi­cles, Mercedes-Benz is taking the step from being a car manu­fac­turer to being a provider of intel­li­gent system solu­tions.

With a press event customized by OSK, Mercedes-Benz Vans presented the entire range of their new activ­i­ties. This divi­sion sent multi­pliers from all over the world back to college: to the Van Inno­va­tion Campus. It was a future work­shop for jour­nal­ists, influ­encers and blog­gers from all over the world, who all got a fasci­nating look behind the scenes of future-oriented, intel­li­gent logis­tics.

It was a learning journey - in three compact courses. An Open Audi­to­rium kicked it off: as a keynote speaker, the futurist Gerd Leon­hard demon­strated where the journey was heading. Head of Mercedes-Benz Vans Volker Morn­hinweg picked up the ball and explained how a car manu­fac­turer can actively shape this devel­op­ment. After that, the studies: in ten hands-on semi­nars, the guests expe­ri­enced indi­vidual devel­op­ment segments of modern logis­tics. In inter­ac­tive expo labs, compressed infor­ma­tion was given with a rota­tion every ten minutes. After that, depending on inter­ests one’s knowl­edge could be deep­ened. Mercedes-Benz Vans tutors stood by to answer ques­tions.

The high­light was a world premiere: the Mercedes-Benz Vision Van combines almost all previ­ously demon­strated inno­va­tions. In an impres­sive produc­tion, the audi­ence expe­ri­enced the trans­port chain of the future.

The tech­nology and messages were under­stood by not only the trans­port and logis­tics media but by the daily, economic and tech media as well. The Inno­va­tion Campus reached about 200 million people in print, online, TV and social media - the broadest coverage that there ever was on the Vans divi­sion and its prod­ucts.

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