According to a study by Capgemini, eight out of ten consumers are placing increasing value in their purchasing behavior on eco-friendliness, social responsibility and inclusion. Sustainability has irrefutably established itself as a relevant, top-ranking issue and indicator of credibility. This also makes it one of the most important jobs in respect of PR, marketing and communication. Frank Gilges is the man to explain how to communicate sustainability topics – including critical ones – credibly and consistently.
