Spending time with friends – what a luxury. And for more and more people, far more important than sheer consumption. The meaning of luxury is a very individual perception. And it’s changing. In countries like China or Russia, luxury is the acquisition and ownership of high-priced goods. But this is no longer the case in western nations. So, what is luxury? And how do I communicate luxury topics and products? Stephan Raguß can offer some insight.