World premiere at the truck stop
:As a fully electric long-haul truck, the new eActros 600 from Mercedes-Benz Trucks heralds a new era in the transport industry. So what could be more natural than to celebrate the world premiere of the game changer where the heart of logistics beats—at a truck stop.
OSK’s idea was to celebrate the premiere as a tribute to trucker festivals, which enjoy a legendary reputation in the community. The strategy: international media, investors, dealers, customers and the sales team experience the eActros 600 as a headliner. In order to comprehensively address the hot topic of electrification and decarbonization of the transport sector, we are working with Mercedes-Benz Trucks to create an attractive supporting program with expert presentations and entertaining edutainment activities. Visitors can immerse themselves in the electric future of the logistics world. A hybrid concept with livestream ensures maximum international reach.
The recently opened BREAK Autohof Hamburg-Nordheide is the state-of-the-art truck stop in Europe. Located directly on the A7 highway, it is the top location for our world premiere. With 150 truck parking spaces, 24 e-charging stations and a 1,500 kWp PV system, it is perfectly designed for sustainable and future-oriented logistics: an ideal environment for the eActros 600 with its purely electric range of 500 kilometers, megawatt charging, 600 kW peak power and a battery life of up to 1.2 million kilometers.
For the “New eActros 600 Summit”, we made the best possible use of over 14,000 square meters of space over four days of the event. On the “Main Stage” with LED installations, the unveiling of the new eActros 600 provided a real “goosebump moment”. The “Sessions” offered in-depth information—from the expansion of the charging infrastructure for heavy-duty trucks to economic efficiency and current topics relating to the sale and servicing of electric trucks. Seven interactive “Experience Stations” invited visitors to discover the world of electromobility for themselves. In addition, the OSK F&B team rounded off the culinary experience with the exclusive “eActros Burger”.
For those who were unable to attend, there was a livestream of the unveiling followed by a Q&A session exclusively for media representatives. Customer reactions included “consistently positive” guest feedback and the “best event ever”.
Mercedes-Benz Trucks and OSK have given the eActros 600 exactly the stage a true game changer deserves.
With ‘The New eActros 600 Summit‘, we have successfully managed to bring our customers, partners and the industry together to celebrate in an authentic atmosphere the world premiere of a product that is essential for the future of the transportation industry.
