MB „BlogHouse“, Mercedes-Benz:
For the lifestyle, brand and social-media communication of Mercedes-Benz, OSK developed the “BlogHouse”, a relations format specially designed for the needs of bloggers and digital publishers. This platform relies on an exciting mixture of brand and product workshops, retaining an individual practical portion for each.
“BlogHouse” takes its guests to exciting, surprising places and locations with plenty of potential for personal stories and pictures. So guests get a peep behind the scenes at the production facilities in the Rastatt factory even before series production of the new Mercedes-Benz GLA starts up.
The programme leaves plenty of room for intensive exchanges between online media and the company. Could the production of content and the maintenance of relations possibly ever work better than this? What changes have taken place in the blogosphere, and how can the company react to these changes? Only those who have a precise knowledge of what information their digital influencers need can carry on the correct kinds of dialogue on the net, establishing and caring for relations in the right way.