OSK publishes e-book on the Chinese all-around app
Paying, gaming, calling a cab, organizing the next meeting for your job: WeChat manages the everyday lives of its users, be it private or business. The app combines chat, video telephony and voice messages as well as photo editing, always adding new ideas to the mix. This is what its users love the messenger for and it shows: WeChat has roughly 963 million active users. A majority of the Chinese population has outsourced all communication to the app.
In China, WeChat is the most important communication channel for companies in terms of business and marketing communication. Brands seeking success in the People’s Republic need to know how the app works. WeChat is also worth looking into for decision makers in communications outside of China, as the messenger is carrying its innovational power to western countries. WeChat already demonstrates today how mobile communication will change. Large Western tech companies will align their offerings according to these developments.
Our WeChat guide summarizes what this all-purpose application from China offers, how exactly it works and for which purposes it is suitable for. This extensive e-book provides over 80 pages of comprehensive instruction with valuable practical advice.
OSK published the guide in cooperation with t3n. It provides support as well as information about the Chinese all-around app. Readers learn how to use WeChat privately and whether or not the app can be of interest to their companies.