Jury honors world premier of Mercedes-Benz E-Class
Oliver Schrott Kommunikation (OSK) and Daimler AG have won the coveted Gold SABRE Award in the „Trade Show“ category. The jury recognized the convincing world premiere of the new Mercedes-Benz E-Class at the North American International Auto Show (NAIAS) 2016 in Detroit.
At NAIAS 2016, OSK presented Daimler AG’s new vehicle model as the pioneer of autonomous driving – currently the automotive industry’s hottest topic. About 450 guests experienced a collective “test drive” of the self-driving E-Class. In a unique interplay of live performance and 360-degree video, an actual vehicle moved in front of a digital backdrop (an 80-meter-long LED band) that spanned the entire room and surrounded the audience.
As media analysis has shown in retrospect, the E-Class, communicated as the „Masterpiece of Intelligence,“ was the most visible model for the international press.
The SABRE Awards – the name stands for „Superior Achievement in Branding and Reputation“ – are among the most important international PR prizes and have been held annually by the New York branch office of the Holmes Group.