Award goes to „Define Your Path“
New York / Stuttgart / Cologne, 8 March 2019 – Great success in New York: Mercedes-Benz and Oliver Schrott Kommunikation received the Digiday Video Award in the category “Best brand film” for the video “Define your path” about Steph Davis. The award ceremony took place on Thursday in New York.
Steph Davis is one of the most successful free climbers in the world, a wingsuit pilot and BASE jumper. OSK visited Steph Davis for She’s Mercedes in Utah. The result is an extraordinary cinematic portrait.
OSK not only developed the idea for the film, but also took over its production and post-production as well as the creation of the accompanying content: from teasers to IG TV spots and social postings. Finally, the content was shared on the digital channels of She’s Mercedes, Mercedes-Benz Global and Mercedes-Benz Germany. She’s Mercedes regularly portrays strong women in the form of text, photos and moving images, close and authentic. Content is then distributed via social channels and the website, but also published in the print magazine.
Digiday is a platform that deals with the effects of digitization in the media and marketing industry. The company also has an award program. The awards are presented in recognition of innovation, creativity and excellence. In addition to the Video Award, the areas of publishing, content marketing, advertising and advertising technology are also included.