US launch of the smart fortwo in Silicon Valley — surrounded by Apple, Google & Co — as a mix of compre­hen­sive infor­ma­tion and personal expe­ri­ence. Numerous exhi­bi­tion and commu­ni­ca­tion modules on the brand, product, safety, envi­ron­ment and lifestyle aspects, posi­tioned in the open along the test route. Holly­wood-style evening press confer­ence in a local cinema. Posi­tioning the smart fortwo as a “real car” and, at the same time, as an intel­li­gent, envi­ron­men­tally-friendly alter­na­tive for urban areas — the new member of the “Cre­ative Class”.

A day spent driving the 2008 smart fortwo in the Silicon Valley — by the Google­plex, around the Stan­ford Oval, along Santana Row’s cobble­stone streets — was a study in contrasts, of changing percep­tions about big and small.

The Mercury News, San Jose

smart fortwo Launch on YouTube

OSK did a masterful job capturing the essence of the smart brand. I can honestly say I have never expe­ri­enced such a well thought and perfectly executed event.

Ken Ketten­beil, Director Commu­ni­ca­tions, Penske Corp./smart USA