smart press launch // Silicon Valley, USA
US launch of the smart fortwo in Silicon Valley - surrounded by Apple, Google & Co - as a mix of comprehensive information and personal experience ...
US launch of the smart fortwo in Silicon Valley - surrounded by Apple, Google & Co - as a mix of comprehensive information and personal experience. Numerous exhibition and communication modules on the brand, product, safety, environment and lifestyle aspects, positioned in the open along the test route. Hollywood-style evening press conference in a local cinema. Positioning the smart fortwo as a real car and, at the same time, as an intelligent, environmentally-friendly alternative for urban areas - the new member of the Creative Class.
A day spent driving the 2008 smart fortwo in the Silicon Valley - by the Googleplex, around the Stanford Oval, along Santana Rows cobblestone streets - was a study in contrasts, of changing perceptions about big and small.
The Mercury News, San Jose
smart fortwo Launch on YouTube
OSK did a masterful job capturing the essence of the smart brand. I can honestly say I have never experienced such a well thought and perfectly executed event.
Ken Kettenbeil, Director Communications, Penske Corp./smart USA