December 2009 — With a “Sneak Preview“ of the new E-Class Cabri­olet, Mercedes-Benz rounded off the “Year of the E-class“ in Abu Dhabi. This year, the brand’s core model series has been completely renewed with four new models. As lead agency, Oliver Schrott Kommu­nika­tion accom­pa­nied all PR activ­i­ties and PR events in the last twelve months — from the prelude of the North Amer­ican Inter­na­tional Auto Show in Detroit, via the press confer­ence at the Inter­na­tional Motor Shows in Geneva, Beijing, New York and Frank­furt to the inter­na­tional press driving presen­ta­tions in Madrid (E-Class Sedan), Tuscany (E-Class Coupé) and Wies­baden (E-Class Estate). In all these activ­i­ties, OSK was the agency partner respon­sible for concept, creation, content and organ­i­sa­tion.