High-profile event at new Formula-1 circuit
Mercedes-Benz rounds off E-Class year in Abu Dhabi
December 2009 With a Sneak Preview of the new E-Class Cabriolet, Mercedes-Benz rounded off the Year of the E-class in Abu Dhabi. This year, the brands core model series has been completely renewed with four new models. As lead agency, Oliver Schrott Kommunikation accompanied all PR activities and PR events in the last twelve months - from the prelude of the North American International Auto Show in Detroit, via the press conference at the International Motor Shows in Geneva, Beijing, New York and Frankfurt to the international press driving presentations in Madrid (E-Class Sedan), Tuscany (E-Class Coupé) and Wiesbaden (E-Class Estate). In all these activities, OSK was the agency partner responsible for concept, creation, content and organisation.