Harman International Automotive Division
In order to increase the sales and promote the image of their sound and navigation systems and at the same time, strengthen the relationship with their strategic partners, the Harman International Automotive Division banks on intelligent cooperation ...
In order to increase the sales and promote the image of their sound and navigation systems and at the same time, strengthen the relationship with their strategic partners, the Harman International Automotive Division banks on intelligent cooperation and co-marketing activities with their automotive key customers. Platforms for the joint measures are trade fairs, events, retailers and the Internet. The underlying idea is to highlight a particular strength of both the Harman International Automotive Division and the respective partnering brand, and to benefit from mutual image effects to increase the overall impact on consumers, the media and opinion leaders.
Drive-in Cinema at Mercedes-Benz
The Mercedes-Benz Open-Air-Cinema in Stuttgart offered dedicated VIP boxes. Three Mercedes-Benz models, all fully equipped with Harman Kardon sound systems made the visit a very special drive-in cinema experience. The VIP seats guaranteed optimal sound enjoyment through direct sound transmission of the film into the vehicles. The VIP seats were exclusively offered to customers, journalists, employees and media cooperation partners.
Contemporary Fair Presence: Topical Islands at the IAA
At the International Motor Show IAA in Frankfurt the Automotive Division of Harman International was represented by topical multi-media islands at the booths of its key OEM customers. BMW, MINI, Mercedes-Benz and Peugeot benefitted from interactive displays, interesting presentations and thrilling movies on the topics of sound and navigation.
Information at a click: the partner websites
The cooperations of the Automotive Division of Harman International with automotive customers also include the Internet. The various partner websites mainly address consumers, retailers and sales staff. For example Mercedes-Benz: The partner website contains all essential information on the Harman Kardon sound systems integrated in the various models of the premium brand. A clear navigation and a modern visual appearance with 3-D graphics and product shots provide both, information and visual attraction. Please follow this link: Website for Harman Kardon to read more.
For further B2B cooperation example please follow this link: Cooperation Marketing