Harman International Automotive Division
In order to increase the sales and promote the image of their sound and navigation systems and at the same time, strengthen the relationship with their strategic partners, the Harman International Automotive Division banks on intelligent cooperation ...
In order to increase the sales and promote the image of their sound and navigation systems and at the same time, strengthen the relationship with their strategic partners, the Harman International Automotive Division banks on intelligent cooperation and co-marketing activities with their automotive key customers. Platforms for the joint measures are trade fairs, events, retailers and the Internet. The underlying idea is to highlight a particular strength of both the Harman International Automotive Division and the respective partnering brand, and to benefit from mutual image effects to increase the overall impact on consumers, the media and opinion leaders.
Two Cult Brands Live
At the MINI United Festival, celebrating the 50th anniversary of the cult brand in Siverstone, the Harman International Automotive Division presented its brand Harman Kardon right at the core of its target group. The Automotive Division attracted the attention of the around 40,000 visitors by an audio-light-cube: in order to enthuse both guests and journalists with the superb sound of the sound system, the live concert was broadcasted into the celebration model of the MINI 50 Camden.
Swinging Walls at BMW
The Harman International Automotive Division supports the renowned BMW brand windows in Berlin and Munich with especially developed Sound Lounges. These are exclusively equipped with those Harman Kardon Systems used in the various current BMW models. Visitors of the lounges may enjoy select music in 5.1 surround sound and a relaxed atmosphere. The Swinging Walls reflect the sound topic in the architectural design concept.
For further B2B cooperation example please follow this link: Cooperation Marketing