IAA press confer­ence for 2,000 inter­na­tional jour­nal­ists and TV crews. Strong imagery provides the setting for 19 produc­tion models and research vehi­cles with a variety of highly envi­ron­men­tally-friendly drive tech­nolo­gies, against an artistic back­drop repre­senting the issue of envi­ron­ment and mobility. The result — world­wide market-leading media coverage for Mercedes-Benz in print and TV, and number 1 posi­tion in “green” issues.

Mercedes-Benz drove 19 models onto the ‘Road to the Future’, with their diverse tech­nolo­gies all focused on the target of mini­mizing harmful emis­sions. The Schwabian Empire demon­strated its accu­mu­lated compe­tence in one impres­sive, sweeping blow.

Frank­furter Allge­meine Zeitung

Daimler boss Zetsche goes for the really big show, and lets dancers perform as trees. A truly memo­rable act.

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