Under the heading “Devel­oping Compe­tences”, Oliver Schrott Kommu­nika­tion conceived and real­ized the inte­grated internal commu­ni­ca­tion for the Robert Bosch GmbH further educa­tion initia­tive “Diesel Systems Academy” (DSA). The campaign which was devel­oped in co-oper­a­tion with the Diesel Systems Marketing Team, intro­duces the newly-created program to Bosch asso­ci­ates and encour­ages partic­i­pa­tion. The commu­ni­ca­tion program is running for an initial period of two years, and includes design devel­op­ment, edito­rial, intranet commu­ni­ca­tion, media produc­tion and an internal presen­ta­tion tour.

Following the successful intro­duc­tion of the Academy in Germany and its growing popu­larity, OSK is also working — in parallel to the campaign at German facil­i­ties — on the inter­na­tional roll-out of the DSA, with specific commu­ni­ca­tions activ­i­ties at Bosch DS loca­tions in coun­tries such as the USA and China.

As a central marketing instru­ment of the busi­ness unit, the Diesel Systems Academy offers outward-facing DS asso­ci­ates commu­ni­ca­tion and infor­ma­tion tools, as well as a substan­tial palette of training recom­men­da­tions and coaching programs. Existing capa­bil­i­ties are consol­i­dated and built upon, while new compe­tences are intro­duced and devel­oped. But it’s not simply a matter of profes­sional exper­tise — soft skills are also crucial, and receive special atten­tion. The primary objec­tive — the improve­ment of customer satis­fac­tion world­wide.