July 2008 — A colorful cere­mony against the back­drop of the Chicago city skyline marked the begin­ning of the North Amer­ican tour of the Siemens exider­dome. Over the next four months, the “World of Automa­tion” devel­oped by Oliver Schrott Kommu­nika­tion will take the form of a floating exhi­bi­tion to visit eight cities on the Great Lakes, along the St. Lawrence River and on the eastern seaboard of North America — Chicago, Detroit, Toronto, Montréal, Québec, Halifax, Boston and New York. To create the world’s largest floating road­show, OSK built the mobile exider­dome pavilion and its entire tech­nical infras­truc­ture on board a barque over 100 meters in length.

At Siemens Energy & Automa­tion, we sell produc­tivity and the exider­dome tells this story through multi­media shows, demos, training sessions and more. With the exider­dome, we are showing our commit­ment to our customers by meeting in their back­yard to discuss how our solu­tions drive produc­tivity in their indus­tries.

Dennis Sadlowski, Pres­i­dent and CEO of Siemens Energy & Automa­tion

The exider­dome which has been on a world tour since 2005, is the biggest marketing campaign that Siemens has ever under­taken in the United States.

The start of the exider­dome’s North Amer­ican tour on YouTube

exider­dome 3D world