Sensational show in Beijing
OSK stages presentation of new Mercedes-Benz GLK
April 2008 - Oliver Schrott Kommunikation put together a sensational show at Auto China in Beijing to herald the world premiere of the Mercedes-Benz GLK ...
April 2008 - Oliver Schrott Kommunikation put together a sensational show at Auto China in Beijing to herald the world premiere of the Mercedes-Benz GLK. The presentation of the compact SUV at the biggest Chinese auto show was accompanied by a "Parkour performance" which provided the media with an emotional and visual interpretation of the new model. Parkour is a new sports trend that sees the participants - known as traceurs - overcome all manner of obstacles to follow the most direct route between two points.
One of the six traceurs hired by OSK for the reveal of the GLK was Sébastien Foucan, one of the founders of Le Parkour, who shot to fame following his spectacular stunts in the last James Bond film Casino Royale. The outcome of the press conference - a top slot for the GLK among the shows ten most-noticed vehicles.
The GLK reveal on YouTube