The full nine yards

Visit of Bill Clinton to the Opel factory in Eisenach | 1998

Perhaps the most unusual project in the agency history of Oliver Schrott Kommu­nika­tion — the orga­ni­za­tion of the visit of US Pres­i­dent Bill Clinton to the Opel facility in Eise­nach, one of General Motors’ pres­tige inter­na­tional facil­i­ties ...

Perhaps the most unusual project in the agency history of Oliver Schrott Kommu­nika­tion — the orga­ni­za­tion of the visit of US Pres­i­dent Bill Clinton to the Opel facility in Eise­nach, one of General Motors’ pres­tige inter­na­tional facil­i­ties. The agency had two weeks to prepare for the visit of the Pres­i­dent and his host, German Chan­cellor Helmut Kohl, their dele­ga­tions and hundreds of guests, politi­cians and jour­nal­ists. This included the plan­ning, approval and building of the main event and ancil­lary areas, as well as the complete infras­truc­ture — also taking into consid­er­a­tion the partic­ular secu­rity demands required for a state visit by a US Pres­i­dent. In parallel, the agency devel­oped a brand-oriented supple­men­tary program for the jour­nal­ists and members of the White House press corps in order to maxi­mize the posi­tive impact for the image of Opel throughout the world.

In all my years of expe­ri­ence I have never come across a produc­tion company quite like yours. If I could take your oper­a­tion with me on every states visit, I would.

Mwitu Ndugu, Asso­ciate Director of Pres­i­den­tial Advance,
The White House, Wash­ington

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