Close to the customer, part 1

Siemens “exider” // Global Railshow

In order to reach customers across the globe in an exclu­sive envi­ron­ment and inde­pen­dent of trade fairs, the Siemens Automa­tion & Drives Divi­sion sent the “exider’ on its way in 2001 ...

In order to reach customers across the globe in an exclu­sive envi­ron­ment and inde­pen­dent of trade fairs, the Siemens Automa­tion & Drives Divi­sion sent the “exider’ on its way in 2001. Designed by Oliver Schrott Kommu­nika­tion, the 280 meter exhi­bi­tion train - the longest of all time - first took to the tracks as the “Opel Millen­nium Express”. As the Siemens “exider” the mobile exhi­bi­tion stand toured for three years through Europe, Asia and America - the first circum­nav­i­ga­tion of the world by a train in railway history.

Far more impor­tantly - the road­show, which was enor­mously chal­lenging in terms of both content and logis­tics, was so successful for Siemens that Automa­tion & Drives embarked upon an even bigger follow-on project in 2006.

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What sounds virtu­ally unbe­liev­able for the unini­ti­ated, and highly ambi­tious even for hard­ened China experts, is the sum-total of an already success­fully imple­mented commu­ni­ca­tions campaign through China. From October until December 2003, the first inter­na­tional exhi­bi­tion train took the Siemens ‘exider’ through China.

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Siemens exider on YouTube

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