The renais­sance of a legendary brand — set as a symbolic journey from the old to the new world. A nine-day, three-phase brand and product presen­ta­tion in Germany, England, on board luxury liner the QE2 and in the USA. The result — 500 million tele­vi­sion viewers across the globe, more than 350 print arti­cles and an excel­lent return-on-invest­ment. Honored with several national and inter­na­tional PR event awards.

Never before has a car launch been so spec­tac­ular. A true Holly­wood show.

Bunte

A head of state couldn’t have had a finer recep­tion.

West­deutsche Allge­meine

Perfectly produced.

stern TV

The media reported devot­edly.

Welt am Sonntag

Prob­ably the most spec­tac­ular market launch in the history of marketing.

auto motor und sport TV.

The most extrav­a­gant debut the motor industry has ever seen

Auto Express

The top of car-unveil­ings

CBS