The PR launch of a new busi­ness cell phone for 125 finan­cial, tech­nology and lifestyle jour­nal­ists from 23 coun­tries at the new London Stock Exchange. Presen­ta­tion of the inno­va­tive features under real-life everyday condi­tions, comple­mented by a hands-on exhi­bi­tion about the design and devel­op­ment, tech­nology and human bene­fits. The result — extremely posi­tive quan­ti­ta­tive and qual­i­ta­tive media feed­back with over 500 reports across 25 coun­tries.

The unique buzz of live broad­casts and cutting edge tech­nology at the heart of Europe’s finan­cial markets made the Exchange the right place to intro­duce this busi­ness phone to an inter­na­tional audi­ence.

London Stock Exchange, Annual Report 2005