On bicy­cles and motor­cy­cles, cars, trucks and airplanes — Michelin tires have written trans­port history. To cele­brate the 100th anniver­sary of Michelin Deutsch­land, Oliver Schrott Kommu­nika­tion tells the rich and varied company story in an inte­grated PR campaign, intro­duces people and prod­ucts and sheds light on tech­nolo­gies and issues of the future. The result — Germany-wide coverage of the world leader in the auto­mo­tive and the finan­cial media.