Dynamic launch of the “722 Special Edition” of the super sportscar for international automotive and lifestyle media, combined with the introduction of the Maybach 62S high-end limousine ...
Dynamic launch of the “722 Special Edition” of the super sportscar for international automotive and lifestyle media, combined with the introduction of the Maybach 62S high-end limousine. A 48-hour program in Dubai and Abu Dhabi that was rich in contrasts. Honored as the “Best Regional Product Launch of the Year” by “Car Middle East Magazine”.
 | Just how flexible and accommodating a product launch can be, was perfectly demonstrated by Mercedes with the international launch for its Mercedes-McLaren SLR 722 in Dubai. The sheer scale, extravagance and yet total flexibility, with organisers bending over backwards to provide journalists and photographers with all the time they needed, set a superb example for others to follow. |  |
The Jury
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