World premiere of the second-gener­a­tion Mercedes-Benz A-Class in a target group oriented envi­ron­ment — on board the AIDAaura club ship, the “German Ship” of the 2004 Olympic Games. Guests on board — around 530 inter­na­tional jour­nal­ists, photog­ra­phers and TV crews from 26 coun­tries, plus selected celebri­ties. Tempo­rary remod­eling of the ship’s theatre for a multi­media product launch, conver­sion of the pool deck into a brand world with stages set up for tele­vi­sion, instal­la­tion of a media center and a TV studio. The result — world­wide coverage with successful posi­tioning within the subject area of young lifestyle, sport and well­ness.

The Mercedes-Benz A-Team has struck again.

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