14,000 kilometer adventure

“E-Class Experience” Paris - Beijing

In order to expe­ri­ence the bene­fits of the latest in diesel tech­nology, Oliver Schrott Kommu­nika­tion devel­oped one of the most spec­tac­ular PR formats of recent years ...

In order to expe­ri­ence the bene­fits of the latest in diesel tech­nology, Oliver Schrott Kommu­nika­tion devel­oped one of the most spec­tac­ular PR formats of recent years - a transcon­ti­nental long-distance drive covering 14,000 kilo­me­ters, two conti­nents, through nine coun­tries and six time zones. On the starting grid - 36 E-Class sedans with envi­ron­men­tally-friendly diesel power units. Behind the wheel for the five stages - around 550 inter­na­tional jour­nal­ists, photog­ra­phers, TV crews, selected customers and internet users, selected from over 50,000 appli­cants as part of a co-oper­a­tion with eBay.

Networked with the Paris and Beijing Auto Shows, as well as the start of local E-Class produc­tion in China, global coverage in print, TV and internet reached as far as Peru, South Africa and Thai­land. The sheer extent of the expe­ri­ences and events even inspired media outlets such as “auto, motor und sport” and “Auto Bild” to set up dedi­cated websites and blogs in order to keep readers up to date with the daily devel­op­ments on the largest diesel marathon of all time.

Honored with the Euro­pean SABRE PR Award and the Logis­tics Service Award from the German Logisitcs Asso­ci­a­tion.

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The most ambi­tious promo­tion of diesel cars ever.

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Wash­ington Post

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A truly once in a life­time event.

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autospies.com

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It wasn’t just the new E-Class that made this tour a real expe­ri­ence, No, it was the orga­ni­za­tion of Mercedes-Benz and agency Oliver Schrott Kommu­nika­tion that had every possible even­tu­ality covered.

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Auto Bild

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