Luxury and lifestyle are among the booming elements of the global economy. Driven by increased wealth in the indus­tri­al­ized nations, more and more consumers are now able to afford premium prod­ucts. Conse­quently, this is stim­u­lating sales of luxury goods as a differ­en­tiator for partic­u­larly wealthy target groups.

The consump­tion of luxury and lifestyle prod­ucts has more to do with dreams, desires and aspi­ra­tions than with rational argu­ment. Thus, in their commu­ni­ca­tion, emotional aspects also have a greater value than facts. Brands are more impor­tant than prod­ucts and desir­ability more deci­sive than need.

The multiple award-winning re-launch of the Maybach brand in 2002 saw Oliver Schrott Kommu­nika­tion set a bench­mark for successful commu­ni­ca­tion in the luxury segment. With a precisely chore­ographed series of spec­tac­ular PR events, the sleeping brand became world-famous in just a short space of time — the myth of its history regen­er­ated with up-to-date imagery and subject matter. We have also conducted successful PR initia­tives and commu­ni­ca­tion programs for other brand icons, such as the SLR super sports car, and the legendary English yacht builder Sunseeker. Campaign motto — “Sto­ries of dreaming”.