Luxury & Lifestyle
The multiple award-winning re-launch of the Maybach brand in 2002 saw Oliver Schrott Kommunikation set a benchmark for successful communication in the luxury segment ...
Luxury and lifestyle are among the booming elements of the global economy. Driven by increased wealth in the industrialized nations, more and more consumers are now able to afford premium products. Consequently, this is stimulating sales of luxury goods as a differentiator for particularly wealthy target groups.
The consumption of luxury and lifestyle products has more to do with dreams, desires and aspirations than with rational argument. Thus, in their communication, emotional aspects also have a greater value than facts. Brands are more important than products and desirability more decisive than need.
The multiple award-winning re-launch of the Maybach brand in 2002 saw Oliver Schrott Kommunikation set a benchmark for successful communication in the luxury segment. With a precisely choreographed series of spectacular PR events, the sleeping brand became world-famous in just a short space of time - the myth of its history regenerated with up-to-date imagery and subject matter. We have also conducted successful PR initiatives and communication programs for other brand icons, such as the SLR super sports car, and the legendary English yacht builder Sunseeker. Campaign motto - Stories of dreaming.