Energy, envi­ron­ment and envi­ron­mental protec­tion are among the mega-topics of the 21st century. Through our inten­sive involve­ment with mobility issues, we have been dealing with matters concerning the effi­cient use of energy, alter­na­tive drive tech­nolo­gies and envi­ron­mental protec­tion for many years. For the commu­ni­ca­tion of the market launch of oeco capital - Germany’s first ecolog­ical life insur­ance company - we received a special award in 1996 from the Bavarian Commu­ni­ca­tion Asso­ci­a­tion. And we began gath­ering expe­ri­ence in the commu­ni­ca­tion of alter­na­tive drive systems as far back as the 1990s, with the presen­ta­tion of the first Honda natural gas car and the Honda Insight hybrid concept, as well as with PR programs for fuel cell concepts from General Motors.

Today, this topic is hotter than ever. For our customers Daimler or Michelin, we are working inten­sively on the commu­ni­ca­tion of envi­ron­men­tally-friendly engines, exhaust treat­ment systems and tires, alter­na­tive energy sources and drives, and tech­nolo­gies of the future such as elec­tric vehi­cles and fuel cells. The commu­ni­ca­tion tools used for these initia­tives range from press texts, brochures and adver­to­rials, through work­shops and presen­ta­tions, to spec­tac­ular PR events such as the longest diesel marathon of all time - a long-distance drive from Paris to Beijing with 36 E-Class sedans equipped with the latest diesel tech­nology.

Would you like to know more? Click here to read the fasci­nating story of the “E-Class Expe­ri­ence Paris-Beijing”, the longest diesel marathon of all time.