August 2007 — Oliver Schrott Kommu­nika­tion has won Pana­sonic Europe as a new customer. The agency recently devel­oped and real­ized the 2007 IFA press appear­ance for the renowned Japanese elec­tronics brand. The core activity was the press confer­ence for approx­i­mately 600 inter­na­tional jour­nal­ists of tech­nical, busi­ness and lifestyle publi­ca­tions. The topical focus was on the Pana­sonic Olympic commit­ment, its economic perfor­mance as well as its product strategy. The high­light was the world premiere of the SLR LUMIX L10.