Two-sided world premiere
OSK sets the stage for the new Mercedes-Benz C-Class
January 2007 With an impressive show on the theme of One car with two Characters Mercedes-Benz celebrated the world premiere of their new C-Class. The staging centred around the two style worlds Avantgarde and Elegance, also being the names of the two model lines of the new C-Class: one particularly sporty, the other one comfortable and elegant.
From the stage show, performed by the renowned New York dance theatre MOMIX, to the stylish dinner, where the numerous journalists had the choice of ambience - avantgarde or elegant: The entire world premiere - conceived, organised and realised by Oliver Schrott Kommunikation - con-sistently interpreted the two faces of the C-Class. With the concept of two product personalities in one model range Mercedes-Benz positions the successor of the medium-class bestseller for the extremely heteroge-neous customer target group and creates more space for individuality.
Subsequent to the media event in the Stuttgart branch of Mercedes-Benz, the lavish setup was utilised at events for further target groups.