WeChat — the future of mobile messaging

OSK publishes e-book on the Chinese all-around app

Paying, gaming, calling a cab, orga­nizing the next meeting for your job: WeChat manages the everyday lives of its users, be it private or busi­ness. The app combines chat, video tele­phony and voice messages as well as photo editing, always adding new ideas to the mix. ...

Paying, gaming, calling a cab, orga­nizing the next meeting for your job: WeChat manages the everyday lives of its users, be it private or busi­ness. The app combines chat, video tele­phony and voice messages as well as photo editing, always adding new ideas to the mix. This is what its users love the messenger for and it shows: WeChat has roughly 963 million active users. A majority of the Chinese popu­la­tion has outsourced all commu­ni­ca­tion to the app.

In China, WeChat is the most impor­tant commu­ni­ca­tion channel for compa­nies in terms of busi­ness and marketing commu­ni­ca­tion. Brands seeking success in the People’s Republic need to know how the app works. WeChat is also worth looking into for deci­sion makers in commu­ni­ca­tions outside of China, as the messenger is carrying its inno­va­tional power to western coun­tries. WeChat already demon­strates today how mobile commu­ni­ca­tion will change. Large Western tech compa­nies will align their offer­ings according to these devel­op­ments.

Our WeChat guide summa­rizes what this all-purpose appli­ca­tion from China offers, how exactly it works and for which purposes it is suit­able for. This exten­sive e-book provides over 80 pages of compre­hen­sive instruc­tion with valu­able prac­tical advice.

OSK published the guide in coop­er­a­tion with t3n. It provides support as well as infor­ma­tion about the Chinese all-around app. Readers learn how to use WeChat privately and whether or not the app can be of interest to their compa­nies.

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